Because work should be fun
CEO
Coleton Gossett-Chief Executive Officer
The driving force behind YMP, Coleton Gossett is always on the move—whether it’s in the garage, at the track, or brainstorming the next big idea. From racing to wrenching, Coleton’s passion lies in horsepower and innovation.
With an entrepreneurial spirit and a healthy dose of confidence, he built YMP alongside his mom and stepdad, proving that great ideas and good times run in the family. Together, they combined high-quality fashion with just the right amount of humor, demonstrating that style doesn’t have to take itself too seriously.
Building a business with family means plenty of creative brainstorming sessions, a few spirited debates, and a whole lot of laughter. When he’s not turning wrenches at his dad’s family business, he’s leading YMP with a blend of business savvy, blue-collar work ethic, and a sense of humor that keeps things interesting.
When he’s not working, you’ll either find him drag racing or playing Texas Hold ’em—but always thinking about the next YMP punchline.
If you see him in a suit, something important is happening. If you see him in a hoodie, well… he probably just prefers it that way.
CFO
Zane Foster-Chief Financial Officer
Zane Foster is what happens when a finance degree and a good time make a long-term commitment. A proud graduate of Texas State University in San Marcos, Texas, Zane majored in finance and mastered the art of balancing spreadsheets with a good time.
Before joining YMP, Zane began his career as a financial advisor, crunching numbers and making deals. His true passion, besides his wife of course, turned out to be sales. He went on to sell software, climbed the corporate ladder, and eventually joined a startup in the Permian Basin, helping it grow into a multimillion-dollar powerhouse. In short—he knows how to make things happen.
Now, as YMP’s CFO—Chief Fun Officer, if you will—Zane brings his business savvy to the table, keeping the books balanced while maintaining a light-hearted atmosphere. Marrying the CEO’s mom means family meetings can double as business strategy sessions, filled with creative brainstorming and plenty of laughter. With Zane on board, YMP isn’t just a brand—it’s a movement.
COO
Michele Foster – Chief Operating Officer
Every great brand needs someone to keep the chaos in check, and at YMP, that someone is Michele Foster. Mom to the CEO, wife to the CFO, and the one who put this whole operation in motion, Michele is the glue that holds it all together—while making sure everyone’s having a good time doing it.
A nurse practitioner by trade, Michele knows how to handle high-pressure situations (like launching a clothing brand with her son and husband). Before YMP, she spent a decade as an administrator for a Fortune 500 company, proving she can run a tight ship, make tough decisions, and still show up ready to celebrate when the work is done.
Michele brings a mix of sharp business instincts, no-nonsense leadership, and just the right amount of fun to the YMP team. She’s the one making sure orders get shipped, designs get finalized, and that her crew isn’t getting too carried away with the “good times” part of the business.
At the end of the day, Michele is proof that you can build something incredible with your family—as long as you have a solid plan, a sense of humor, and an occasional cold beer when the work is done.